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Friday, 3 December 2021


When I heard about 123 Cake I instantly knew it was for us...I mean, our kids! Who doesn't love a cupcake or two? With its gelato green walls, kitsch 50's diner interior and perfectly matching tables and chairs, 123 Cake fits in well on Victoria Street.

123 cake

The concept is pretty straight forward. You choose your cupcake flavour - this could be carrot, chocolate, red velvet, vanilla sponge and vanilla spice there's also gluten free options then you choose your frosting colour and then the sprinkles - the choice on the front counter is pretty overwhelming (and rightly so!) with everything from stars, hundreds and thousands, puppy dogs to black sprinkles and skulls and all are priced from 50c to $2.00. What goes with cupcakes? Coffee of course! They do that plus cold drinks, tea etc.

Now comes the fun part, decorating! Here you can go as wild or not so wild as you like. Take your time and create your masterpiece or give your cupcake a swirl here, a dollop there and shove it down your mouth (this is what our 3.5 year old did) while our 5 year old put a little more flair into hers.

I was pretty pleased with my results given that I’m not terribly talented in this area. You can check out 123Cake Facebook Page for everyone else's decorated cupcakes. The kids had a blast decorating their cupcakes with black skulls and black sprinkles (don't ask!!) and mixing it with other fun and fab toppings.

and the cupcakes?

I’m picky about them, I admit. But I love that when you decorate your own you can put as much or as little frosting as you want. Plus the cupcakes were really moist and dense without being too rich or heavy.

Jing Jing and Natalie are the creative force behind this cupcake decorating cafe, a spin on a South Korean cafe where cupcake decorating is an art for the grown-ups but here at 123 Cake you'll find all ages. There's rumours some more kid-friendly touches will be coming soon but for now at least you can have your cake and eat it too! If you're searching high and low for your next birthday party destination - 123 Cake can sort that out.

Reviewed by Little Melbourne September 2013 - an invitation too good to refuse!


472 Victoria Street, North Melbourne Victoria 3051


  • Monday 11:00 am - 06:00 pm
  • Tuesday closed
  • Wednesday 11:00 am - 06:00 pm
  • Thursday 11:00 am - 09:00 pm
  • Friday 11:00 am - 09:00 pm
  • Saturday 11:00 am - 09:00 pm
  • Sunday 11:00 am - 09:00 pm







Melbourne, Australia


Humidity: 31%

Wind: 16.09 km/h

  • 04 Jan 2019

    Sunny 41°C 20°C

  • 05 Jan 2019

    Partly Cloudy 23°C 15°C

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